What is Omnichannel Ecommerce? A Beginner’s Guide to Selling Everywhere
You might still not know this, but your customers are looking for your products everywhere online. Therefore, selling on a website coupled with one Instagram account won’t cut it for your ecommerce business. Your potential customers are browsing social media, comparing prices on Amazon and similar marketplaces, and checking reviews on Google and other review […]
Cross-selling and Up-selling Tactics To Drive Revenue
Starting an ecommerce store might be straightforward, but driving substantial revenue requires more strategic action. As an e-commerce entrepreneur, you’re likely familiar with upselling and cross-selling strategies. If executed properly, these tactics significantly increase average order value and overall sales. In fact, industry giant Amazon attributes approximately 35% of its revenue to these methods. Similarly, […]
How Modern Ecommerce Stores Use Storytelling for Branding
Ecommerce growth was once straightforward. Paid ads for traffic, attractive offers to convert visitors, and email remarketing to sustain sales. However, this formula is no longer sufficient. Tightened product parity is driving up customer acquisition costs. Many online stores offer similar products at similar prices. Modern ecomemrce is beyond ads and discounts. Nowadays, thousands of […]
